Scramble Breakfast Truck

Scramble is a personal branding project that started from an idea I had on a Sunday morning. I didn’t want to cook breakfast for myself, but I didn’t want to leave the house and sit at a diner. I wanted something heartier and healthier than fast food breakfast, so I was stuck. I wished that there was an ice cream truck that went around my neighborhood selling bacon, egg, and cheese sandwiches instead of popsicles. This magical truck doesn’t exist but…I could “make” one.

Throughout my brainstorming process, I decided that if Scramble was going to be a real food truck selling hot, perishable food, then I had to let the original “ice cream truck” idea go. It’s not a wise idea to be frying bacon on a griddle while your co-worker is driving down a pothole filled street. The truck was now going to be a stationary business, parked at neighborhood park, a business complex, or available for food truck rallies.

A bright color palette and a playfully distressed logotype is complimented by simple breakfast food icons.